SUN-TIMES: Super Bowl commercials: A look at some of this year’s highly hyped pack

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The Chicago Sun-Times is reporting, “The Patriots will face the Eagles in a Super Bowl LII on Sunday, but the game isn’t the only big competition of the night. Advertisers will battle for audience attention by spending big on commercials during the NBC telecast.

The Super Bowl’s massive viewership makes it one of the biggest marketing opportunities of the year, which is why a 30-second television commercial during the big game will average more than $5 million.

Brands have leveraged celebrities, animals, nostalgia and, most importantly, high-priced ad agencies to get viewers talking about their advertising and, they hope, their products…”

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